New Launch Buyer Guide
Buyer Guide
The buying journey, step by step — a checklist to work through before preview day, and short videos on the pain points nobody warns you about.
The buying journey
From preview day to completion
The typical timeline for a new launch purchase — from the day the preview opens to legal completion, roughly eight weeks after you book.
Preview begins
Showflat opens — no sales yet
Balloting day
Book your unit · 5% booking fee
S&P received
Sale & Purchase Agreement issued
Exercise the S&P
Sign & pay 15% of the price
Buyer's Stamp Duty
BSD due 14 days after exercise
Completion
8 weeks from booking day
Day 1
Preview begins
Showflat opens — no sales yet
↓ 2-week preview
Day 14
Balloting day
Book your unit · 5% booking fee
↓ +14 days
Day 28
S&P received
Sale & Purchase Agreement issued
↓ +21 days
Day 49
Exercise the S&P
Sign & pay 15% of the price
↓ +14 days
Day 63
Buyer's Stamp Duty
BSD due 14 days after exercise
↓ +7 days
Day 70
Completion
8 weeks from booking day
Indicative timeline for a typical new launch — your Sale & Purchase Agreement sets the exact dates for your project.
Your Journey to Preview
From First Call to Booking Day
Registered online? That's the starting line, not the finish. Here's how we get you ready to choose with confidence on preview day — one step at a time.
- Guide — ABSD & Stamp Duties (PDF)download hereGuide — Priority Booking (PDF)download here
Who qualifies for priority booking?
Existing OwnerImmediate Family OwnerMultiple PurchaseNot everyone qualifies — eligibility differs by launch.
- Step 2Check Your Financial Position
Unlocks when the previous step is done.
- Step 3Progressive Payments
Unlocks when the previous step is done.
- Step 4Prepare for Preview Day
Unlocks when the previous step is done.
- Step 5Submit Your Documents
Unlocks when the previous step is done.
- Step 6Ready for Preview
Unlocks when the previous step is done.
Why It Matters
“The best opportunities are often secured before the crowd.”
The buyers who prepare — finances sorted, units shortlisted, paperwork ready — are the ones who choose first on preview day.
Ready to start with a consultation?
Let's go through your needs, your numbers, and your timeline before preview.
Episode 9
The Earliest Buyers Pay the Least
Property Phases 2 of 5: developers need the first wave of sales to succeed, so the first tranche is priced to reward early buyers — and prices step up tranche by tranche from there.
Watch episode →Episode 8
The 4 Phases of Every Condo
Property Phases 1 of 5: every condo moves through four phases — Early Growth, Peak, Maturity, Decline — and the phase you buy into shapes your outcome more than the postcode does.
Watch episode →Episode 1
How a Project Preview Works
The preview window, registering your interest with a blank cheque, and why only registered buyers get to ballot for a unit on balloting day.
Watch episode →Episode 2
BSD & ABSD for Upgraders
The two stamp duties every upgrader must plan around — and why timing and structure decide what you actually pay.
Watch episode →Episode 3
Progressive Payments
Why you don't pay a full mortgage on a home that isn't built yet — and how payments follow construction milestones.
Watch episode →Episode 4
New Launch vs Resale
A new launch looks expensive and a resale looks like a bargain — but the sticker price lies. The real cost is what you carry after you sign.
Watch episode →Episode 5
PSF vs Quantum
Low PSF looks like a bargain — but if the property is that good, why has its PSF stayed low? What PSF really tells you, why quantum is the reality check, and what true value actually is.
Watch episode →Episode 6
Freehold vs Leasehold
Everyone says freehold is the safer buy. Five years of URA data say demand beats tenure — leasehold grew +39.7% while freehold grew +25.3%. What buyers actually pay for, and the pocket rule to use.
Watch episode →Coming next
Episode 7 · Coming soon
Avoiding the Double Mortgage
The timing gap that makes upgraders panic, the CPF refund most people forget, and how to sequence your sale and purchase.
Free download
The complete Buyer's Guide — one PDF
Every episode's key takeaways compiled into a single checklist you can keep — the stamp-duty traps, the balloting process, and decision-day prep.
Have a question about your own purchase?
Stamp duties, payment timelines, upgrading sequence — let's go through your numbers together before you commit.
Book a Consultation