Seller Guide · Episode 1 · 52s
Price It Once, Not Twice — The Costliest Mistake Sellers Make
The most expensive mistake a seller makes happens before a single viewing — it happens the day you choose your asking price.
Key takeaways
- 1
Your listing gets its biggest audience in its first two weeks — that attention is spent whether or not the price is right.
- 2
Price above the market and the buyers already waiting simply scroll past, so the launch window goes to nothing.
- 3
Cut the price two months later and it reads as a problem: the seller looks desperate, buyers ask what's wrong with it, and they push you down further.
- 4
A resale campaign typically runs about three months — three months of your home being looked at, and judged. (My own working benchmark from listings I run, not a portal statistic; your timeline will differ by project, layout, floor and market conditions.)
- 5
Price it correctly from the start — from relevant market prices, with the right buffer to negotiate.
Read the transcript+
The most expensive mistake a seller makes happens before a single viewing. It happens the day you choose your asking price. Here's why it costs you. Listings are sitting longer than they used to. A typical resale campaign now runs about 90 days. That's three months of your home being looked at and judged. Your listing gets its biggest audience in its first two weeks. Price above the market, and the buyers already waiting scroll past. You spend that attention on nothing. Cut the price two months later and it reads as a problem. The seller looks desperate. Buyers ask what is wrong and they push you down further. So price it correctly from relevant market prices with the right buffer to negotiate.
Want your own three price bands?
Start with what your home is worth today — a valuation range built on actual URA transaction data, then the asking price that fits your timeline.
Next: Episode 2 — The SSD Clock