Seller Guide · Episode 1 · 52s
Price It Once, Not Twice — The Costliest Mistake Sellers Make
The most expensive mistake a seller makes happens before a single viewing — it happens the day you choose your asking price.
Key takeaways
- 1
Your listing gets its biggest audience in its first two weeks — that attention is spent whether or not the price is right.
- 2
Price above the market and the buyers already waiting simply scroll past, so the launch window goes to nothing.
- 3
Cut the price two months later and it reads as a problem: the seller looks desperate, buyers ask what's wrong with it, and they push you down further.
- 4
A resale campaign typically runs about three months — three months of your home being looked at, and judged. (My own working benchmark from listings I run, not a portal statistic; your timeline will differ by project, layout, floor and market conditions.)
- 5
Price it correctly from the start — from relevant market prices, with the right buffer to negotiate.
Want your own three price bands?
Start with what your home is worth today — a valuation range built on actual URA transaction data, then the asking price that fits your timeline.